First infreshness.
Japanese seafood specialists for Malaysia's kitchens. Air-flown from Toyosu and trusted fisheries around the world, processed to ISO 22000 and HACCP standards, and delivered only by cold truck, through a supply chain built to move within 48 hours.
freshBright, clean, just landed.
degreeThe measure of it, held by temperature.
firstBefore everything else.
Sendo means freshness. Ichi means first.
Sendo Ichi Seafood (M) Sdn Bhd was built to serve a market that was under-served: fresh and frozen seafood of real quality for Malaysia's hotels, restaurants, caterers and home cooks. Our strength is salmon, air-flown fresh fish from Japan and premium frozen seafood. We also supply tuna, cod, uni and the seasonal catch of Japan.
“Freshness First: First in Freshness.”The philosophy we work to, every delivery
From the Toyosu dawn to your pass, in forty-eight hours.
Four steps, one rule: the cold never breaks. Scroll through the chain the way your order travels it.
Held at 0 – 2°C
Sourcing
A network of trusted suppliers across the globe, and above all Toyosu in Tokyo, the largest and freshest wholesale fish market in the world. Hundreds of products: fresh and frozen fish, shellfish, fruit and vegetables.
Processing
Handled in strict compliance with food-safety standards (ISO 22000, HACCP, GMP and MeSTI), so every piece can go from our cold room onto your menu with confidence.
Packaging
Moisture-proof and vacuum packing stops oxidation and holds freshness longer. You get portions for the line, whole fish for the counter, and trays for the sushi bar.
Delivery
Multiple air-flown deliveries through a worldwide network. From our Subang Jaya base we deliver by cold truck only, to protect quality all the way to your door.
One supplier for the whole menu.
Sashimi-grade fish and shellfish, A5 wagyu, air-flown Japanese produce, ready-to-serve seafood, and the sweets and drinks that finish the meal: 168 lines online, and more through the trade desk.
Seafood & shellfish
Fjord trout, Toyosu fish, uni, oysters, scallops, crab.
A5 Wagyu
Miyazaki & Tokushima: steak, yakiniku, sukiyaki and shabu-shabu cuts.
Ready to eat & cook
Sashimi, saikyo-yaki, croquettes, shime-saba.
Fruit & vegetables
Shine Muscat, Akaniku melon, matsutake, Aomori garlic.
Sweets, snacks & drinks
Japanese ice creams, dorayaki, monaka, premium grape juice.
Air-flown from Japan
Uni, kinmedai, shirasu, matsutake and seasonal fruit on scheduled flights, delivered on their own dates.
Signature lines, with online reference prices.
Miyazaki & Tokushima A5, cut for the dish.
All 34 A5 lines in our catalogue, mapped to the primal they come from. Choose a prefecture and a cut, then tap the carcass to narrow down by primal.
All primals
Reference prices from the online shop.
Cook with the season, not against it.
旬 (shun) is the moment an ingredient is at its peak. Turn the dial for the Japanese seasonal highlights of each month, and what we already list.
A chef's guide to Japanese seasonality. Actual arrivals depend on the catch, the auction and the flights, so ask the trade desk what is landing this week.
Sourced worldwide. Landed in Subang Jaya.
Most of the range comes from Japan: 105 lines by name, from Toyosu fish to Miyazaki wagyu and Yamanashi grapes. There are also 3 Norwegian and 2 Chilean lines. Drag the globe, or pick an origin.
We don't just supply the craft. We champion it.
Live tuna cuttings, sake pairings, trade tastings and a new national award for young sushi chefs. Where Japanese food is celebrated in Malaysia, Sendo Ichi is at the table.
Pop Wasabi Awards 2026
The inaugural award for Malaysia's young sushi chefs: six rising chefs from leading Japanese restaurants, competing live on stage, judged by Head Judge Chef Sam Saito of Sushi Hibiki, a Japanese Cuisine Goodwill Ambassador appointed by Japan's MAFF. Every ingredient is air-freighted from Japan's finest markets, from Hokkaido to Toyosu.
- When
- Thu 22 Oct 2026 · 5:00 PM
- Where
- XOX Arena, Hall B, The Arch Galeries, KL
- Co-founders
- Sendo Ichi Seafoods & Gillian Hung
- At
- Nihon Matsuri 2026, 22–25 Oct
Live tuna cutting at Nihon Matsuri
Master chefs break down a whole tuna on stage, plus a 5-course standing omakase at RM149 with seafood air-flown from Japan.
Fresh From The Sea Seafood Fiesta
Invited to the Osland Origin × Jaya Grocer signing, where we ran a live whole-tuna cutting show.
Summer Tasting, 4th edition
Air-flown and frozen goods, premium rice, dry-agers, draught Kirin, Osland trout, beef and sake pairings.
Built for kitchens that can't compromise.
Omakase counters, hotel banquets, izakaya, caterers and grocers. As an integrated seafood partner, we help you achieve more by doing less, and manage cost better without giving up freshness.
Multiple air-flown deliveries through a worldwide network, with Toyosu at the heart.
Every delivery goes by refrigerated truck, for quality preservation.
Seafood choice, handling, preparation, cooking tips, even recipes.
Food safety handled to ISO 22000, HACCP, GMP and MeSTI standards.
Every step, to standard.
- ISO 22000
- HACCP
- GMP
- MeSTI
79 Google reviews for Sendo Ichi Seafood (M) Sdn Bhd. Reviewers mention fresh seafood, freshness and the selection.
Read the reviews on Google“Quick delivery!”
Ordered a whole trout on Sunday and they delivered the next day. Seller was responsive and attentive as well since they took note of my last minute changed instructions. Trout was really fresh and vacuumed sealed upon delivery. Great selection.
Melody Yee
“Excellent service!”
Delivery man go through my purchases made sure all was there. Happy with the purchases also.
Audrey Huang
“Very happy!”
The delivery and quality of the salmon is very good. Happy with everything.
Ninenine Ng
Check your postcode.
Online orders are delivered by cold truck across the Klang Valley.
Put freshness first on your menu.
Tell us what your kitchen needs this week: a single whole trout or a standing order for the whole group.