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Freshness first.

Sendo Ichi Seafood (M) Sdn Bhd was established to serve the under-served market for fresh and frozen seafood in Malaysia's HoReCa and retail industries.

壱Who we are

Salmon, air-flown Japan, and the rare catch.

Our expertise and strength focus on salmon, air-flown fresh fish from Japan and other frozen seafood. We also retail and supply tuna, cod, uni and premium seasonal fish from Japan, and many more lines besides.

Our team has the expertise to advise you on seafood choices, product handling, preparation and cooking tips, even recipes. As an integrated seafood solutions provider, our end-to-end service lets you achieve more by doing less, with better cost management and no compromise on freshness.

Oysters on the bar counter at a Sendo Ichi tasting

In Japanese, “Sendo” is freshness and “Ichi” is first. Together: Freshness First, First in Freshness.

弐Four steps to the freshest delivery

How the cold chain works.

Sourcing, processing, packaging and delivery, each done so the next step starts fresh.

  1. Japanese regional seafood on ice
    01Sourcing

    Networks of trusted suppliers across the globe bring in hundreds of products: fresh and frozen fish, shellfish, fruit and vegetables.

  2. Tuna being broken down
    02Processing

    Strict compliance with food-safety handling standards: ISO 22000, HACCP, GMP and MeSTI.

  3. Insulated seafood boxes at the airport
    03Packaging

    Moisture-proof or vacuum packing prevents oxidation and keeps the freshness longer.

  4. Refrigerated delivery truck
    04Delivery

    Multiple air-flown deliveries through a worldwide network, then cold trucks only, for quality preservation.

Did you know?

Straight from Toyosu.

Sendo Ichi products are sourced mainly from Toyosu Market in Tokyo, the largest and freshest wholesale fish and seafood hub in the world. Our products comply with stringent global safety standards, as part of our commitment to source 100% safe products for our clients.

参Meet the team

The people behind the promise.

A team of more than fifty, led by Managing Director Andy Tan and General Manager Aldred Yaw.

AT

Andy Tan

Managing Director

Founder of TKB Foods Sdn Bhd, Ocean Glory Sdn Bhd and Sendo Ichi Malaysia Sdn Bhd. Andy brings over 30 years of hands-on experience in trading and F&B, with deep knowledge of operational efficiency and profit maximisation. His business-development expertise and extensive network make international food sourcing and trading one of his most successful pursuits.

AY

Aldred Yaw

General Manager

Named one of Malaysia's 100 most influential young entrepreneurs. Aldred's marketing experience spans premium consumer goods, IT and F&B. He is a graduate of the Chartered Institute of Marketing (UK) and holds a Master's in Information Technology from the University of Leicester.

Food safety, certified

Every step, to standard.

  • ISO 22000
  • HACCP
  • GMP
  • MeSTI
  • Google 4.7★ · 79 reviews
ISO 22000, HACCP and GMP marks
鮮度一

Taste the difference a cold chain makes.