Live tuna cuttings, sake pairings, trade tastings and a new award for young sushi chefs. Where Japanese food is celebrated in Malaysia, you will find Sendo Ichi at the table.
Nihon Matsuri 2026 runs 22–25 October. Sendo Ichi sponsors the standing omakase, joins the live tuna cutting and co-founds the Pop Wasabi Awards finale.
The inaugural award for Malaysia's young sushi chefs. Six rising chefs from the country's leading Japanese restaurants compete live on stage. Head Judge is Chef Sam Saito of Sushi Hibiki, a Japanese Cuisine Goodwill Ambassador appointed by Japan's MAFF. Ingredients are air-freighted from Japan's finest markets, from Hokkaido to Toyosu.
First-of-its-kind at Nihon Matsuri 2026: seafood air-flown directly from Japan, curated each day by a celebrated omakase restaurant. RM149 per person, including the festival entrance ticket.
Tickets online from 21 Sept, or as a walk-in on the day. Festival food is pork-free and lard-free.
Master chefs break down a whole tuna on stage, with a chance to taste top-grade sashimi.
Photos from our own events and the events we joined. Tap any photo to enlarge.
With Hannari Sushi Kappou Fine Dining. After the first Sake Discovery Table in June, the Sommelier Edition's original date booked out, so a second evening was added on 25 September. Sommeliers guided each pour while Chef Hiro prepared dishes created to pair with the sake.
Hannari on Instagram ↗Sendo Ichi was invited to the official signing between Osland Origin and Jaya Grocer, marking their exclusive partnership in Malaysia. Under the theme “Origin Matters”, we brought in a whole tuna for a live cutting show, giving the crowd a front-row seat to true freshness and craftsmanship.
EXPO 4.0 brought together the freshest air-flown and frozen goods, premium rice, dry-ager machines, draught Kirin beer, Osland trout, quality beef and sake pairings, with partners The Honest Butcher, Kitchen Arena, Kirin Ichiban, Osland Havbruk and Edaran Komachi. Next up: EXPO 5.0.
The star of the night was the ancient art of sand grilling. Premium catches like our kinki roasted slowly around the charcoal pit, sealing in their sweetness and smoky aroma. Guests also sampled fresh oysters, premium frozen lines and our beef selection, with a curated flight of Japanese sake. Crafted with Yakisoul Izakaya.
Our introduction to Malaysia's partners, media and KOLs at Ling Long, The Five, Damansara Heights: seasonal seafood flown in from Tokyo's Toyosu Fish Market, bluefin tuna, uni, oysters and snow crab, with premium Japanese sake.
“The event was primarily to introduce Sendo Ichi to the Malaysian market and explore opportunities, whether through business collaborations or media and KOL partnerships.”
Aldred Yaw · General Manager
Our booth brings the fish counter to the trade show: sashimi on ice under the shoal, air-flown Japanese fruit and a team ready to talk grades and pack sizes.
Live tuna cuttings, tasting tables and sake pairings, all supplied cold by Sendo Ichi.